[365-081] 如何用顏色說服人

<div><div class="separator" style="clear: both; text-align: center;">這是某天看了太"硬"的書後的甜點，</div><div class="separator" style="clear: both; text-align: center;">果然很迅速就看完了~</div><div class="separator" style="clear: both; text-align: center;">對於色彩有不同的認識，</div><div class="separator" style="clear: both; text-align: center;">會有一種~阿~原來如此，或是阿~原來是這樣的感覺。</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-2cJOF0pN57Y/UT2ScLSe-8I/AAAAAAAAhe8/LOWNnnpTtJc/s1600/2013-01-17+09.49.41.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://1.bp.blogspot.com/-2cJOF0pN57Y/UT2ScLSe-8I/AAAAAAAAhe8/LOWNnnpTtJc/s400/2013-01-17+09.49.41.jpg" width="238" /></a><a href="http://1.bp.blogspot.com/-P1ZRd9-QGY4/UT2ScMPaA5I/AAAAAAAAhfA/UYjo1tp2mNo/s1600/2013-01-17+09.59.27.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://1.bp.blogspot.com/-P1ZRd9-QGY4/UT2ScMPaA5I/AAAAAAAAhfA/UYjo1tp2mNo/s400/2013-01-17+09.59.27.jpg" width="238" /></a></div><br /><br /><br /><br /><div><div>顏色具有一種力量，在躍入眼簾時透過視神經刺激大腦，便會影響人的心情。</div><div><br /></div>米色<span style="color: #010101; font-family: 新細明體;">→藍色</span><span style="color: #010101; font-family: 新細明體;">→綠色</span><span style="color: #010101; font-family: 新細明體;">→ 黃色</span><span style="color: #010101; font-family: 新細明體;">→橙色</span><span style="color: #010101; font-family: 新細明體;">→紅色</span><div><span style="color: #010101; font-family: 新細明體;">(放鬆)              (緊繃)                (興奮)</span></div><div><span style="color: #010101; font-family: 新細明體;">心情舒暢、緩和情緒              (精神充沛、湧起鬥志、血壓上升</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">深色能夠增加質感、價錢較貴，淺色則熱情活潑、價錢較低。</span></div><div><span style="color: #010101; font-family: 新細明體;">斜體讓人感到便宜，字越粗顧客購買的意願會越強。</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">同樣物品，不同顏色給人的感覺重量(由輕</span><span style="color: #010101; font-family: 新細明體;">→重)</span></div><div><span style="color: #010101; font-family: 新細明體;">白</span><span style="color: #010101; font-family: 新細明體;">→黃</span><span style="color: #010101; font-family: 新細明體;">→黃綠</span><span style="color: #010101; font-family: 新細明體;">→淡藍</span><span style="color: #010101; font-family: 新細明體;">→灰</span><span style="color: #010101; font-family: 新細明體;">→紅</span><span style="color: #010101; font-family: 新細明體;">→紫</span><span style="color: #010101; font-family: 新細明體;">→黑</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">紅色</span><span style="color: #010101; font-family: 新細明體;">→重要但不緊急(但其實最重要)</span></div><div><span style="color: #010101; font-family: 新細明體;">綠色</span><span style="color: #010101; font-family: 新細明體;">→</span><span style="color: #010101; font-family: 新細明體;">重要且緊急</span></div><div><span style="color: #010101; font-family: 新細明體;">藍色</span><span style="color: #010101; font-family: 新細明體;">→不重要但緊急</span></div><div><span style="color: #010101; font-family: 新細明體;">白色(自己喜歡的顏色)</span><span style="color: #010101; font-family: 新細明體;">→不重要也不緊急</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">紅色</span><span style="color: #010101; font-family: 新細明體;">→給人溫暖、有活力，想要體溫上升也可以穿紅色內衣褲。重要會議場合，穿紅色衣物會加分。以紅色標示"往這邊走"，我們會自然而然地接受引導。</span></div><div><span style="color: #010101; font-family: 新細明體;">粉紅色</span><span style="color: #010101; font-family: 新細明體;">→活力有精神</span></div><div><span style="color: #010101; font-family: 新細明體;">藍色</span><span style="color: #010101; font-family: 新細明體;">→鎮靜精神、降低食慾。</span><span style="color: #010101; font-family: 新細明體;">給人清爽的印象，但也表達憂鬱，過多會有壓迫感。</span></div><div><span style="color: #010101; font-family: 新細明體;">黃色</span><span style="color: #010101; font-family: 新細明體;">→促進食慾</span></div><div><span style="color: #010101; font-family: 新細明體;">黑色</span><span style="color: #010101; font-family: 新細明體;">→呈現高級質感的終極顏色，帶給人嚴謹的感覺</span></div><div><div><span style="color: #010101; font-family: 新細明體;">無彩色(</span><span style="color: #010101; font-family: 新細明體;">黑灰白)</span><span style="color: #010101; font-family: 新細明體;">→</span><span style="color: #010101; font-family: 新細明體;">會襯衫出主角，在其中帶一點鮮豔色會更顯眼好幾倍。</span></div>自然色(綠色、咖啡色)<span style="color: #010101; font-family: 新細明體;">→令人感到舒適，療癒加分、購買意願扣分。</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">善用互補色，就能發揮襯托彼此的效果，讓食物看起來更美味。</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">沉穩色(黑白灰)</span><span style="color: #010101; font-family: 新細明體;">→公司已建立口碑。</span></div><div><span style="color: #010101; font-family: 新細明體;">鮮艷色(紅黃)</span><span style="color: #010101; font-family: 新細明體;">→</span><span style="color: #010101; font-family: 新細明體;">公司年輕人較多、充滿挑戰精神。</span></div><div><span style="color: #010101; font-family: 新細明體;">景氣時，企業代表色是黑色，上漲更快，但不好時下跌也快，不景氣、心情低落時，企業代表色是鮮艷色的，會逆勢成長。</span></div><div><span style="color: #010101; font-family: 新細明體;">所以景氣時，要使用沉穩色，不景氣時使用鮮艷色，吸引投資人目光。 </span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">圓潤的字體會舒解壓力。</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">紅色牆壁比起米白或藍色牆壁感覺起來待的時間比平常久，覺得時間過的特別快，所以會早早離開，但長期刺激會讓人覺得疲勞。</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">讓人印象深刻的顏色組合：</span></div><div><span style="color: #010101; font-family: 新細明體;">1.使用原色</span></div><div><span style="color: #010101; font-family: 新細明體;">2.顏色在3種以內</span></div><div><span style="color: #010101; font-family: 新細明體;">3.在均衡比例下加入白色</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">裝修及考量外觀配色時，應該考慮以下三種要素：</span></div><div><span style="color: #010101; font-family: 新細明體;">1.醒目：讓人容易看見</span></div><div><span style="color: #010101; font-family: 新細明體;">2.吸引力：提升店面的魅力</span></div><div><span style="color: #010101; font-family: 新細明體;">3.令人感到安心：讓顧客能以輕鬆的心情進入店內</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">明亮的燈光吸引顧客，讓人行動迅速，購物速度加快。</span></div><div><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div><span style="color: #010101; font-family: 新細明體;">工作桌顏色：</span></div><div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><div><span style="color: #010101; font-family: 新細明體;">米白色或木紋</span><span style="color: #010101; font-family: 新細明體;">→心情放鬆，適合需要動腦的工作。</span></div>灰白色<span style="color: #010101; font-family: 新細明體;">→能夠提高左腦效率，適合俐落的行政工作。</span></div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><span style="color: #010101; font-family: 新細明體;">桌面不要有太多顏色，以免分心，資料以垂直或水平整齊擺放。</span></div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><span style="color: #010101; font-family: 新細明體;">身體受到大量紫外線陽光照射後，會變得比較敏感，"熱血沸騰"，比較想活動，到處走走，較易饑餓，因此難以集中精神在需要腦力的活動。</span></div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><span style="color: #010101; font-family: 新細明體;">黃光或日光燈幾乎不含紫外線，適合集中精神，或是製造聚光燈的效果，剪少房間多餘的光線。</span></div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><span style="color: #010101; font-family: 新細明體;">米白色窗簾早上會讓房間明亮，更容易醒，晚上有令人平靜的效果，心情變得開朗，相較於深藍色窗廉，想外出次數也增加了。</span></div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><span style="color: #010101; font-family: 新細明體;">跟想親近的人穿同樣的顏色，便會對你產生親切感，拉近兩人的距離。</span></div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><span style="color: #010101; font-family: 新細明體;"><br /></span></div><div style="font-family: Tahoma; orphans: 2; widows: 2;"><span style="color: #010101; font-family: 新細明體;">國家的國旗顏色就是該國人喜歡的顏色。</span></div></div></div></div>

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